The real estate market is competitive. There are millions of homes for sale and thousands of Realtors working in the industry.
Realtors have to use creative marketing strategies to stand out from the crowd and make sure they get the business.
Here are a few hacks that successful realtors use when marketing themselves with the likes of Wise Pelican.
How To Market Yourself As a Realtor According to Wise Pelican
1. Create Real Estate Videos
Real Estate videos are an excellent way for realtors to promote themselves. People are visual learners, so they find videos easier to understand than written content. Plus, it’s easier for them to remember when they see it in video format than in print or text. Create short videos explaining what sets you apart from other agents in your area or why you love real estate. If you have a specific niche, such as first-time homebuyers or military veterans, mention that in your video.
2. Make An Online Presence
You should also have an online presence that promotes your business. This could be as simple as setting up an essential website or blog to learn more about what you do and what makes you different from other realtors. You should also include links to social media profiles to follow and learn more about the business easily.
3. Utilize Social Media Platforms
Social media has become one of the biggest platforms for branding yourself as an agent. It allows you to connect with potential customers and show them who you are. It gives them insight into your personality, which can help them feel more comfortable working with someone they know little about, especially when buying property!
4. Create Virtual Tours Of Properties
If you aren’t already doing this, start soon. A virtual tour allows potential buyers to walk through the home or property before stepping foot inside and getting a true sense of what it feels like to be there. Also, the more time buyers spend on your website and social media pages, the better their chance of finding their dream home.
5. Use High-Quality Photography
Your first impression is your listing photos, so make sure they’re high-quality. Professional photography will make your listings stand out from the crowd and give you an edge over other realtors who don’t have great photos on their websites or social media sites.
6. Set The Price Right
Price yourself competitively. You don’t want to be the lowest-priced agent in town, but you also don’t want to be the most expensive either. If you’re too far out of line with the rest of your competitors, buyers will go somewhere else.
7. Direct Mail Campaigns
This one might seem old school, but direct mail campaigns are still effective for getting people’s attention—especially if they’re targeted at people who are likely to buy or sell property in the future! With Wise Pelican, you can create beautiful postcards and order as many or as few postcards as you need—no minimums required.
Your brand is your business. It’s the first thing people see when they look into your business. If you’re a real estate agent, your brand should reflect who you are as an agent, what sets you apart, and what makes someone want to buy property from you instead of another agent.